Pablo Coronel

Principal Designer @ Metalab I'm a multidisciplinary designer specialized  in Web Design, UX/UI and Motion. My portfolio includes work for brands such as Carolina Herrera, Moncler, LVMH, DIESEL, Berluti, Louis Vuitton,  Twitch &  More. Some of the work has been featured in publications such as FWA, Awwwards, CSS Winner, Siteinspire, Muzli, WWD, Luxury Daily, Vogue Business, and many others. I was born in Santiago del Estero, Argentina and moved with my family to Spain 20 years ago. I always showed passion for creativity starting to create my own comics when I was 7-years old. When I moved to Spain I wanted to pursue a career in Video Game design, but it was really difficult to find something like that back then. So I asked for something similar and a teacher suggested Graphic Design. So I did my degree in graphic design from 2010-2014 at Ourense, Galicia. I developed a deep love for the design principles, history and specially the digital approach to it. I tried to learn Web Design (coding) as much as I could back then. Later I tried with a developer friend to start a Web Design company. We also moved to Barcelona to find clients but we lacked of knowledge and that didn't work in the end. So I jumped to work full-time as a UX/UI designer for Banking and Hospitality sector, first at KEC in Barcelona and Eunoia Digital a few years later. After 3,5 years evolving my UX/UI knowledge I joined B-Reel (now Feels Like Studio) in Barcelona to build the Carolina Herrera Ecommerce. We launched that succesfully during Covid in 2020. After 4 years at the company now, I feel proud to be part of the growth of the office, to work with top-class brands in Fashion and Tech, to create works that won awards and developing so many crafting skills that could inspire the rest of the team. In March 2024 I joined Metalab as a Senior Product Designer to bring all the knowledge and craft to the team. I got to work with amazing clients like Yahoo, Zhilyova and Suno where I could challenge and expand my skills. I got promoted to Principal Designer in April 2025. Barcelona, 2025